Barcodes have been around since the 70's with the adoption of 1D barcodes in the automotive industry and then to the retail sectors. Everyone recognizes barcodes on the packages that we buy and put in our grocery carts every day.
Just remember, barcodes are not created equal. The type of barcode you use is important because features and ease of use vary greatly.
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SynerTAGS - The Next Generation
SynerTAGs enable marketers the ability to generate Hybrid QR Codes that synergistically combine short URLs, dynamic URL targeting, enhanced link security, multiple file formats and comprehensive data collection and management.
SynerTAGs are the next generation of the QR Code because they allow the marketer to track the codes performance, change the characteristics of the code and download the code in 4 different file formats which makes media integration easier and cost effective.
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QR Codes
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).
Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.
The technology has seen frequent use in Japan and Korea; the United Kingdom is the seventh-largest consumer of QR codes in the world.
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Traditional Barcodes
A barcode is an optical machine-readable representation of data, which shows data about the object to which it attaches. Originally barcodes represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or 1 dimensional (1D).
The first use of barcodes was to label railroad cars, but they were not commercially successful until they were used to automate supermarket checkout systems, a task for which they have become almost universal.
The very first scanning of the now ubiquitous Universal Product Code (UPC) barcode was on a pack of Wrigley Company chewing gum in June 1974.
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The Power of the SynerTAG
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SynerTAGs offer businesses the ability to track their marketing campaigns and promotional efforts easily and efficiently. With a click of the mouse a SynerTAG's analytics page is created and a clear concise report can be printed for review. Track your sales teams business cards, your new brochure, a new banner or even a SynerTAG on a TV commercial.
Ask a SynerTAG representative for even more great ideas.
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